SPORT
Purple has helped to produce numerous Official sports web sites, including Wimbledon, the Masters, the Ryder Cup, PGA Championship, US Open tennis, French Open, Australian Open, Paralympics, British Olympic team and many others.
Purple incubated formula1.com and after enormous growth over a four year period it was sold to Formula One Management.
The services offered by Purple include:
- Strategy
- Content consultancy
- Software for
- Content Management Systems
- Live results
- Stats archives
- Fantasy and trading games
- Ticketing and eCommerce
You can also visit our archived site purplesport.com
BUSINESS MODELS FOR SPORTS SITES
Purple started in 1994 at the dawn of the web. On the business strategy side the web has struggled since these early days with monetizing traffic. There are phenomenal business machines like Google, and then there numerous content businesses that struggle to cover their costs.
Purple helped to create several of the early sports web sites, but to run a sports site as a business the key is to have multiple business models and not rely on just one or two. Formula1.com was a good example, where the revenue streams were from:
- sponsorship and advertising
- ticket sales
- merchandise sales
- syndication of content
- subscription for fantasy games
- subscription for premium content
